Michael Segun Ogunmuyiwa

Analysing the Impact of Cognitive Experience on Organisational Performance of Deposit Money Banks in Southwest Nigeria

This study examines the impact of cognitive customer experience on the organisational performance of Deposit Money Banks (DMBs) in Southwest Nigeria. Recognizing that customer experience is a strategic driver in the service industry, the research isolates the cognitive dimension...

Analysing the Impact of Cognitive Experience on Organisational Performance of Deposit Money Banks in Southwest Nigeria

This study examines the impact of cognitive customer experience on the organisational performance of Deposit Money Banks (DMBs) in Southwest Nigeria. Recognizing that customer experience is a strategic driver in the service industry, the research isolates the cognitive dimension...