Miaomiao Zheng

Eco-Gamification in Ant Forest: How Gamification Affordances Activate Egoistic and Altruistic Motivations Across Travel Stages

This study examines how app-based eco-gamification promotes environmentally friendly tourism behaviors across pre-trip, on-trip and post-trip stages. Using Ant Forest as the context, we adopted a sequential mixed-methods design. Interviews identified five gamification affordances...