Md Irfanuzzaman Khan

I want that life: flex culture, frustration-based envy and online impulse buying among young social media users

Purpose This study aims to examine how four flex-related characteristics, namely, opulence, visibility, self-praise and need for popularity, are associated with frustration-based envy, social validation and online impulse buying among young social media users. Drawing on cognitiv...

Beyond aesthetics: Instagram interaction, positive emotions and psychological ownership in sustainable fashion consumption

Purpose Based on the lens of Stimulus–Organism–Response (SOR) framework, this study examines how Instagram stimuli, namely perceived post quality (PPQ) and user-to-user interaction (UTU), influence intention to purchase (ITP) and intention to recommend (ITR) sustainable fashion b...