Marianube Pavia

When Plain Language Deceives: Frequent but Generic Words and Misleading Sentence Simplicity in a Mobile Phone Advertisement—An Eye‐Tracking and Decision‐Task Study

ABSTRACT This study investigates how plain and apparently simple language can mislead readers in online advertising. Using eye‐tracking and a forced‐choice task, we compared an original smartphone advertisement with a revised version. The revision replaced frequent and generic wo...