Marek Šulik

Double Jeopardy in digital entertainment: a preregistered movie-level replication with an exploratory franchise extension using MovieLens 32M

Abstract This paper revisits the Double Jeopardy (DJ) regularity in digital entertainment using the public MovieLens 32M archive. DJ predicts that brands with higher penetration also have slightly higher loyalty. We first run a preregistered test at the movie level, treating each...