Mar Souto-Romero

Antecedents of genetically modified food acceptance and rejection. Findings from correlational and configurational analysis

This study explores willingness to try (WTR) genetically modified food (GMF) through perceived benefits (BEN), risk (RISK), value (PVAL), knowledge (KNOWL), food neophobia (NPHOB), subjective norms (SNORM), gender, and age. Structural equation modeling shows that BEN, PVAL, and S...