Luisa Torri

Persuasion in marketing for consumer acceptance of edible insect-based foods: exploring past, current trends and future directions

Purpose This paper systematically reviews how marketing persuasion strategies are used to overcome barriers and strengthen drivers of consumer acceptance of edible insect-based foods, particularly in Western markets. Design/methodology/approach Using PRISMA guidelines, a systemat...

Coffeehouses as Symbolic Spaces: Materialism and Experiential Motivations in Coffeehouse Selection

The demand for coffeehouses has been growing globally; however, little is known about the psychological factors associated with individuals’ coffeehouse selection. Drawing on a value–motivation–intention framework, this study examines how materialism–coffeehouse as defining succe...