Li Zhang

To Buy or Not to Buy Under Brand Image Transgression? Consumer Behavior and Underlying Mechanisms from a Power Distance Belief Perspective

Brand image transgression occurs when a brand-caused change in a brand’s current image, relative to its original image, creates a marked incongruence between consumers’ self-image and the brand image—a change that is negative for the brand’s original customer base. Compared with...

Lachnospiraceae in the Food–Gut Axis: A Critical Review of Dietary Modulation, Immune Regulation, and Translational Barriers

The interplay between diet, gut microbiota, and host immunity is central to food science. The Lachnospiraceae family ferments dietary fibers to produce short-chain fatty acids (SCFAs), notably butyrate and propionate, with immunomodulatory potential. This critical review distingu...

Co-occurrence patterns and related risk factors of type 2 diabetes mellitus and metabolic dysfunction-associated steatotic liver disease

Type 2 diabetes mellitus (T2DM) and metabolic dysfunction-associated steatotic liver disease (MASLD) are interrelated metabolic disorders worldwide. We aimed to characterize global co-occurrence patterns of T2DM and MASLD from a spatial perspective and to identify shared risk fac...