Lala Huseynova

Agribusiness marketing in transition: Current trends and strategic implementation in Azerbaijan

This paper investigates the shift from traditional marketing channels to digital, brand and coordinated market systems in the agribusiness marketing of Azerbaijan. It is a descriptive-analytical design, which includes a thematic review of relevant literature and policy documents,...

Agribusiness marketing in transition: Current trends and strategic implementation in Azerbaijan

This paper investigates the shift from traditional marketing channels to digital, brand and coordinated market systems in the agribusiness marketing of Azerbaijan. It is a descriptive-analytical design, which includes a thematic review of relevant literature and policy documents,...