Kittisak Pannutiyarak

Intent-to-Income: A Reference Decision Architecture for AI-first Decision Intelligence

AI-mediated search, commerce, and decision-support systems are often evaluated through behavioral or business outcomes such as interaction, engagement, and conversion, which do not necessarily represent the quality of the underlying user decision process. This paper proposes Inte...

Intent-to-Income: A Reference Decision Architecture for AI-first Decision Intelligence

AI-mediated search, commerce, and decision-support systems are often evaluated through behavioral or business outcomes such as interaction, engagement, and conversion, which do not necessarily represent the quality of the underlying user decision process. This paper proposes Inte...