Author
Kenneth Nkemdilim Opara
0 works0 citations
Recent research
- Society & EconomicsOpen access
CELEBRITY ENDORSEMENT AND CUSTOMER TRUST IN NIGERIAN BANKS
The study examined the influence of celebrity endorsement and customers trust in Nigeria banks. Specific objectives were to: examine the influence of celebrity attractiveness on customers’ transparency in Nigerian Banks and ascertain the influence of celebrity likeability on cust...