Juan Luis Nicolau

The art of war is to avoid fighting: an analysis of entry deterrence in the context of an innovation shock

Purpose This study tests the theory of entry deterrence in the context of an innovation shock. Specifically, this article investigates the extent to which within-niche product proliferation implemented by incumbents (firms already established in a submarket), their organizational...

Deterring Greenwashing in Travel: A Multistakeholder Action Framework

Extant research has identified positive and negative consequences of greenwashing, creating a paradox because the phenomenon is inherently deceptive and detrimental to environmental and societal well-being. This study examines these paradoxical consequences across micro-, meso-,...