Jingru Xu

The Algorithmic Well‐Being Paradox: When AI Decision Delegation Helps and Hurts Consumer Well‐Being

ABSTRACT As generative AI increasingly shapes consumer decision‐making, its implications for consumer well‐being remain unclear. Existing research largely focuses on the trade‐off between algorithmic efficiency and autonomy loss. This research advances understanding by proposing...

Discrete vs. continuous: how weight unit framing mitigates consumers’ short-weight concerns and boosts online fruit purchase intention

Consumers commonly encounter short-weight issues when purchasing fruit online. This study compares the effect of two weight unit framing approaches(discrete versus continuous) on alleviating consumers’ concerns about short-weight in online fruit shopping. We also reveal the under...