Jie Liu

Signaling resilience to tourists and investors through corporate philanthropic disaster giving

The tourism industry is highly susceptible to public crises. Drawing on signaling theory, this study proposes that corporate charitable disaster giving can function as a sustainability signal, aiding tourism firms in recovering from the negative impacts of such crises. Across eig...

A dual-pathway toward livelihood resilience in China’s Giant Panda National Park communities

Globally, communities in and around protected areas often confront livelihood disruptions driven by conservation and development pressures, making resilience essential to effective governance. This study examines two pathways to livelihood resilience in communities within and at...