Jiao Liu

Governing AIGC Misuse in E-Commerce Platform Content Ecosystems: A Tripartite Evolutionary Game Analysis of Platforms, Content Creators, and Users

Artificial intelligence-generated content (AIGC) is reshaping content production on e-commerce platforms, while also facilitating AIGC misuse, including fake reviews and low-quality marketing. These behaviors undermine the platform’s content quality, consumer trust, and transacti...