Jesús Rodríguez-Flores

AI-Driven Fit Confidence in Fashion E-Commerce: How Personalization, Transparency, and Privacy Concerns Shape Consumer Experience and Purchase Intention

Artificial intelligence (AI) is transforming fashion e-commerce through personalized recommendations, virtual try-on, size suggestions, and algorithmic decision support. This study examines AI-driven fit confidence as a fashion-specific mechanism linking AI personalization qualit...