Jeremiah J. Mwiinga

BRIDGING THE ADVISORY GAP: A DESIGN SCIENCE RESEARCH APPROACH TO DIGITAL ADVISORY MATCHING FOR SMALL AND MEDIUM ENTERPRISES (SMEs) IN ZAMBIA

This study addresses the advisory gap faced by Small and Medium Enterprises (SMEs) in Zambia, where limited access to timely, affordable, and locally relevant professional guidance can constrain enterprise development. Using a Design Science Research (DSR) methodology, the study...