Iris Salgado Valverde

Consumer‐Orientation Effects in Sustainable Beer Valuation

ABSTRACT This paper examines whether consumers' valuation of a product‐level sustainability claim differs according to their beer‐consumption orientation. Using a discrete choice experiment with 1046 Spanish beer consumers, we estimate conditional logit and panel mixed logit mode...

Healthy lifestyles and sustainability premium: economic valuation of ESG attributes in beer production

Purpose This study aims to assess whether sustainability attributes in beer – packaging and ethical production – generate measurable monetary value for consumers, and examines how healthy lifestyle patterns (health orientation and sports participation) moderate willingness to pay...