I Ketut Gunarta

Analytical Workflow for FMC Portfolio Migration Decision Support System: Service Integration, Decomposition, and Managerial Rule Generation

Background Fixed–Mobile Convergence (FMC) integrates fixed broadband and mobile services within a unified portfolio to support a cross-selling integration strategy. As customers move from fixed-only (FO) or mobile-only (MO) services to FMC bundles, cannibalization may occur; howe...