Hyeon Jo

How ESG Information Shapes Consumer Awareness and Behavioral Intentions: Evidence from Sustainable Digital Commerce

The growing importance of sustainable digital commerce has increased the need to understand how Environmental, Social, and Governance (ESG)-related information communicated through digitally mediated environments influences consumer decision-making and value creation. This study...

Why do users resist chatbots? Exploring intrapersonal and systemic barriers in AI-based services

As conversational artificial intelligence becomes increasingly embedded in digital service environments, understanding user resistance to chatbot-based information systems has become critical. While prior research has focused primarily on adoption drivers, less attention has been...