Herayati Herayati

Pengaruh Brand Image dan Harga Terhadap Loyalitas Pelanggan Produk Lipstick Wardah Pada Konsumen PT Tip Top Rawamangun Periode Mei 2026

This study aims to analyze the effect of Brand Image and Price on Customer Loyalty toward Wardah Lipstick products among consumers of PT Tip Top Rawamangun during May 2026. This study employed a quantitative approach using a survey method. The sample consisted of 97 respondents s...