Hayford Amegbe

Social media utilization in SMEs: a configurational analysis based on institutional theory and UTAUT

Purpose Despite extensive research on social media marketing, limited attention has been paid to how institutional pressures and technological factors jointly shape small and medium-sized enterprises’ (SME) social media marketing use, particularly in developing economies, where t...

Stakeholder Integration, Ethical Orientation, and Environmental Performance: Evidence From SMEs in Ghana

ABSTRACT This paper offers a novel theoretical account of how and when stakeholder pressures translate into environmental performance. Building on the Natural Resource‐Based View, we develop a moderated‐mediation model showing (a) stakeholder integration mediates the effect of pr...