Gwendolyn Ai Hui Yap

The pseudonymous art of VTubing : an ethnographic study of indie VTubers performing in English-speaking contemporary online spaces

Although independent— “indie”—VTubers make up the majority of the VTubing subculture, they are collectively studied alongside corporate VTubers as part of the existing entertainment industry. As such, previous research has been primarily concerned with how the content produced th...