Gowri Vaidyanathan

Integrating menopausal neurocognitive and psychosocial dynamics into economic behavior: the Behavioral Finance–Menopausal Cognition (BF-MC) Model (MARiE WP2A study)

Objective: Traditional behavioral finance—which examines how cognitive biases, emotions, and context shape economic decision-making— often assumes cognitive stability, rationality, and consistent risk evaluation, based largely on male-dominated samples. Emerging evidence from the...