Garry Wei‐Han Tan

The “wow” effect in metaverse luxury consumption: an appraisal-based explanation of emotional arousal and exploratory motivation

Purpose This study examines how key experiential elements, telepresence, social interaction, immersion, realism and augmented reality elicit the “wow” effect (a strong emotional response) and, in turn, shape willingness to purchase luxury goods. Design/methodology/approach A ques...

Generative AI and the human touch: unpacking well-being in SME services

Purpose This study aims to examine how customers perceive and engage with generative artificial intelligence (GenAI)-enabled services provided by small and medium-sized enterprises (SMEs), with a particular focus on value co-creation and well-being outcomes. While prior studies h...

Transformational leadership, employee innovative behavior and innovation climate

Purpose Drawing on Leader–Member Exchange Theory and Social Exchange Theory, this study examines how transformational leadership (TFL) characteristics (articulate vision, moral modeling, charisma and individual consideration) influence organizational trust (OT) and knowledge shar...

Creating Psychological Ownership Through Augmented Reality

ABSTRACT Augmented reality (AR) technologies are a disruptive innovation that is reshaping innovation strategies in luxury retail. This study developed a framework to explain how the attributes of AR technologies, namely AR quality, haptic imagery and customisation, shape consume...