Feisal Vuai

IMPACT OF ARTIFICIAL INTELLIGENCE (AI) ADOPTION ON LOGISTICS PERFORMANCE AND TRADE GROWTH IN ZANZIBAR'S AIR CARGO SECTOR

This study examines the effect of Artificial Intelligence (AI) adoption on logistics performance and trade growth in Zanzibar’s air cargo sector. The analysis is guided by an Integrated Technology Performance Model (ITPM), drawing on the Technology Acceptance Model (TAM) to expla...