Fangni Li

Geographic Differences in Place Signaling, Inquiry, and Replies: Evidence from Douyin Comments on the Jiangsu City Football League

Background: When a local sports event attracts attention beyond its home region, viewers may participate in different ways. This study examined geographic differences in expressions of connection to the host region, questions, and associations with receiving replies. Methods: We...

Effects of Human-AI Voice Interaction in Sports Commentary on Perceived Credibility, Emotional Response, and Cognitive Recall

This study examines how commentary source (human vs. artificial intelligence [AI]), commentator gender, and accent shape perceived credibility, affective responses, and cognitive recall in sports broadcasting. A 2 (source) × 2 (commentator gender) × 2 (accent) between-subjects ex...