Esat Saygın

Political Marketing Strategies of the Opposition in Türkiye (2013–2019): A Mixed-Methods Analysis Through Critical Threshold Cases

This study aims to comparatively examine the political marketing strategies of the main opposition in Türkiye in the period of 2013-2019 through seven critical political threshold cases (2013 Gezi Park protests, 2014 Presidential election, June-November 2015 general elections, po...