Erose Sthapit

Love as Calculation: The Internalized Rationality of Digital Intimacy and the Erosion of Social Flow

As neoliberal rationality permeates private life, romantic relationships are increasingly managed as calculated projects rather than spontaneous, autotelic bonds. Drawing on Self-Determination Theory (SDT), this study examines how calculative subjectivity is associated with dimin...

Creating Psychological Ownership Through Augmented Reality

ABSTRACT Augmented reality (AR) technologies are a disruptive innovation that is reshaping innovation strategies in luxury retail. This study developed a framework to explain how the attributes of AR technologies, namely AR quality, haptic imagery and customisation, shape consume...