Erfan Moradi

Tourism as soft power: a configurational analysis of nation branding in constrained geopolitical contexts

Purpose This study investigates how tourism functions as a soft power mechanism amid geopolitical constraints, examining the configurational conditions under which tourism practices enhance nation branding effectiveness (NBET). Focusing on Iran as an illustrative transitional cas...

Beyond linearity: conjunctural dynamics of sustainability-oriented policy innovation in coastal tourism governance

Purpose This study advances beyond linear models by developing a contextually grounded configurational framework with clearly defined scope conditions, limiting its applicability to coastal tourism destinations experiencing complex socio-political and environmental change. It exp...