Emre Kazanır

Technical SEO Beyond Rankings: A Reproducible Audit Framework for Crawlability, Indexation, Rendering, and Information Architecture

Technical SEO is frequently evaluated through rankings, traffic changes, or isolated tool scores. These outcomes, however, do not directly reveal whether a website can be efficiently discovered, crawled, rendered, canonicalized, indexed, and navigated by search systems. This work...

Generative Engine Optimization and Traditional SEO: A Comparative Framework for Search Visibility, Citation Presence, and AI-Generated Answers

Generative search systems increasingly provide synthesized answers supported by selected web sources, creating forms of visibility that cannot be measured solely through conventional rankings and organic clicks. This working paper develops a comparative framework for evaluating t...