Ebunoluwa Ibu-Anu AINA

Nigeria's Sachetised Economy: An Indicator of Economic Decline and Shrinking Consumer Purchasing Power

The rapid expansion of sachet-sized Fast-Moving Consumer Goods (FMCGs) in Nigeria has become a defining feature of consumer behaviour, reflecting broader socio-economic challenges rather than merely a marketing innovation. Anchored on Consumer Behaviour Theory and Adaptive Market...

Nigeria's Sachetised Economy: An Indicator of Economic Decline and Shrinking Consumer Purchasing Power

The rapid expansion of sachet-sized Fast-Moving Consumer Goods (FMCGs) in Nigeria has become a defining feature of consumer behaviour, reflecting broader socio-economic challenges rather than merely a marketing innovation. Anchored on Consumer Behaviour Theory and Adaptive Market...