Ehsan Danesh

Vision through numbers: strategic financial storytelling and sensemaking in leadership communication

Purpose This study examines how Chief Financial Officers (CFOs) use strategic financial storytelling to transform quantitative financial information into narratives that align stakeholders with long-term organizational strategy. Although prior research has focused on financial re...

Financial Storytelling as a Professional Communication Practice for Engaging Organizational Decision Makers

Organizations increasingly rely on financial data to guide strategic and operational decisions, yet decision makers often struggle to engage with complex quantitative information. As a result, finance professionals are increasingly required to translate numerical outputs into cle...