Author
Dr KV Ramana Murthy
Recent research
- AI & ComputingOpen access
A Study on Factors Influencing Customer Switching Behaviour among Mobile Phone Service Providers
ABSTRACT Purpose: The purpose of this study is to identify and assess the factors influencing customer switching behaviour among mobile phone service users, and to examine the impact of these identified factors on switching behaviour. Methodology: The study adopts a quantitative,...
- AI & ComputingOpen access
A Study on Factors Influencing Customer Switching Behaviour among Mobile Phone Service Providers
ABSTRACT Purpose: The purpose of this study is to identify and assess the factors influencing customer switching behaviour among mobile phone service users, and to examine the impact of these identified factors on switching behaviour. Methodology: The study adopts a quantitative,...