Dr. K. Parimalakanthi

Consumer Purchase Patterns for Millet-Based Food Products: An Empirical Analysis of Awareness, Attitude and Buying Behaviour

Millets are nutrient-rich, climate-resilient cereals with significant potential to support nutritional security, sustainable agriculture, and diversified food systems in India. This study examines consumer buying behaviour, awareness, preferences, satisfaction, and market trends...

Consumer Purchase Patterns for Millet-Based Food Products: An Empirical Analysis of Awareness, Attitude and Buying Behaviour

Millets are nutrient-rich, climate-resilient cereals with significant potential to support nutritional security, sustainable agriculture, and diversified food systems in India. This study examines consumer buying behaviour, awareness, preferences, satisfaction, and market trends...