Dr Jenifer Thangam

A Study On Consumer Buying Behaviour Towards Online Grocery Apps (Blinkit And Bigbasket) In Coimbatore

This Study Explores The Grocery Shopping Behaviour And Preferences Of Consumers, Focusing On Factors Such As Frequency Of Shopping, Satisfaction With Product Quality, And Trust In Online Grocery Apps. The Findings Reveal That A Majority Of Respondents Are Young Adults Aged 20–30,...