Danang Prihandoko

Beyond Temporary: Exploring Marketing Strategies for Pop-Up Shops and Temporary Retail Spaces

The rapid growth of e-commerce and changing consumer preferences have encouraged brands to adopt pop-up shops and temporary retail spaces as flexible tools for product launches, brand promotion, and market testing. Although interest in temporary retail continues to grow, research...

More Than Marketing: Exploring the Link Between Social Media Marketing and Customer Engagement Through Bibliometric Analysis

Social media has become a primary channel through which firms reach customers and sustain relationships with them, yet the literature that links social media marketing (SMM) to customer engagement is spread across many outcomes, platforms, and terms. This study maps that literatu...