Damien Villers

Go woke, go broke : the cultural factors behind the birth of a modern proverb – and the phraseological tools to tackle this modern challenge

Abstract This paper is a case study that tackles one of the most elusive aspects of phraseology: the birth of phraseological units (PUs). It investigates the birth of a modern proverb, which is rooted in the political and cultural clash between conservatives and progressives, and...