Claudimar Pereira da Veiga

Digital transformation and consumer financial behavior: a quantitative systematic review of digital financial literacy as a dynamic capability

Abstract This study examines how digital transformation is associated with digital financial literacy (DFL) and consumer financial behavior within technology-enabled financial ecosystems. The study synthesizes evidence from the literature and develops an explanatory framework in...

Corporate ethics and conscientious brands: convergent evidence for brand authenticity amid structural and intellectual fragmentation

Abstract Corporate ethics and conscientious branding have attracted growing academic and managerial attention as firms face increasing demands for responsible conduct, sustainability, and credible brand positioning. This study examines the evolution, intellectual structure, and t...