Author
Chinmoy Goswami
Recent research
- AI & ComputingOpen access
Factors Influencing Online Purchase Decisions Among Consumers in Pune City
Abstract The present study is designed to examine the factors influencing online purchase decisions among consumers in Pune city. An integrated framework is proposed by combining the Technology Acceptance Model (TAM) and the Theory of Planned Behavior (TPB) with contemporary e-co...
- AI & ComputingOpen access
Factors Influencing Online Purchase Decisions Among Consumers in Pune City
Abstract The present study is designed to examine the factors influencing online purchase decisions among consumers in Pune city. An integrated framework is proposed by combining the Technology Acceptance Model (TAM) and the Theory of Planned Behavior (TPB) with contemporary e-co...