Chibuike Basil Nwatu, Victor Onyebuchi Okolo, Njoku Princewill Osinachi, Cyril Anamelechi Chiana, Jecinta Chinyere Nwangwu, Grace Uzoamaka Manafa, Anthony Ikechukwu Ibekwe, Ikpo Kobi Pamela, and Uzodinma Nwakaego P

Disrupting Social Norms: Leveraging Social Marketing for Behavioural Change in Nigeria

Abstract This article examines the convergence of social marketing and behavioural change in Nigeria, highlighting the impact of digital disruptions on the transformation of social norms. It explores the intricacies of comprehending social standards in the digital era, emphasisin...