Chiana Cyril ( PhD ) Anamelechi

EFFECT OF BRAND RECOGNITION MANAGEMENT ON CUSTOMER PATRONAGE IN NIGERIA

The study examined the effect of Brand Recognition Management on Customer Patronage in Nigeria. The specific objectives were to determine the effect of brand logo on the customer patronage and examine the effect of Brand orientation on the customer patronage in Nigeria. The data...

EFFECT OF BRAND RECOGNITION MANAGEMENT ON CUSTOMER PATRONAGE IN NIGERIA

The study examined the effect of Brand Recognition Management on Customer Patronage in Nigeria. The specific objectives were to determine the effect of brand logo on the customer patronage and examine the effect of Brand orientation on the customer patronage in Nigeria. The data...

EFFECT OF BRAND EQUITY MANAGEMENT ON THE ORGANIZATIONAL PERFORMANCE OF THE MANUFACTURING FIRM IN SOUTH EAST NIGERIA

The study examined the effect of Brand Equity Management on the Organizational Performance of the Manufacturing Firm in South East Nigeria. The specific objectives of the study were to; evaluate the effect of brand loyalty on the product patronage of the Manufacturing Firms and e...