Berrin Beasley

“You have to sell them as much as they’re trying to sell you”: U.S. Local Television News Directors’ Perspectives on the Struggle to Hire Reporters and Producers

This qualitative study examines hiring difficulties in local television (TV) news in small and medium TV markets (DMA #30+). The results of in-depth interviews showed that most interviewed news directors experienced talent shortages in their markets and had fewer and less prepare...