Barbara Bradač Hojnik

Digital Future Orientation, Digital Capability, Ecosystem Openness, Innovation Intensity, and International Orientation as Correlates of Sustainable Business Model Orientation and Digital–Sustainability Alignment: Evidence from Slovenia

Digitalisation and sustainability are increasingly expected to reinforce one another, yet firm-level evidence does not justify treating their convergence as automatic. This study examines how digital future orientation, current digital capability, open ecosystem orientation, inno...