Augustin Junior MBAM

When second-hand markets confront their ghosts: Insights from psychological reactance theory in Douala-Cameroon

The consumption of second-hand products in Douala (Cameroon) unfolds within a fragile equilibrium shaped by informal market dynamics, social norms, and culturally embedded representations. Drawing on participant observations and semi-structured interviews, this study shows that s...

Motivations for purchasing second hand products in sub Saharan Africa and circular economy implications

Second-hand consumption has become increasingly visible in Sub-Saharan African cities, yet the motivations driving this practice remain insufficiently understood. In Cameroon, the rapid expansion of informal markets and persistent socio-economic constraints create a distinctive c...