Aruditya Jasrotia

Smart Tourism 2.0: unpacking the impact of AI technologies and IoT on travel experiences for Generation Z

Purpose The rapid advancement of digital technologies is reshaping the tourism industry, creating more connected, personalized and efficient travel experiences for modern travelers. This study aims to explore how Smart Tourism 2.0, using Artificial Intelligence (AI) and the Inter...

Where the feed meets the table: a dual-perspective study of phygital dining experiences

Purpose Digital transformation has produced “the phygital restaurant,” where physical ambiance and digital interactivity converge to generate sensory, symbolic and socially mediated dining experiences. Despite the rapid proliferation of Instagram-optimized, technologically augmen...