Amonrat Thoumrungroje

Cultivating pro-environmental behavioral intention through eco-gamified applications: the roles of intrinsic motivation and e-lifestyle

Purpose Amid growing sustainability concerns and the increasing ubiquity of e-commerce and digital lifestyles, sustainable gamification has emerged as a vital strategy for promoting pro-environmental behavioral intention. This study aims to investigate the direct and indirect eff...

Uncertainty, institutional quality and strategic commitment: US MNEs’ sequential acquisitions in emerging economies

Purpose This study examines how multinational enterprises (MNEs) respond to demand and political uncertainty in emerging markets through sequential acquisition as a form of supplemental foreign direct investment (FDI). Drawing on real options theory, it investigates how host coun...