Amith Kumar T S

Dark Stores Vs. Impulse Buying How 10-Minute Delivery Apps (Like Blinkit or Zepto) Use App UI Layout and Notification Triggers to Drive Unplanned Purchases

The rapid rise of quick-commerce platforms such as Blinkit and Zepto has reshaped consumer purchasing behaviour by combining convenience, rapid delivery, and interactive mobile interfaces. This study investigates the relationship between digital stimuli—notifications, promotional...