Amber Salisbury

Giddy up! Can We Reduce Dropouts in a Discrete-Choice Experiment by Including an Encouraging Message? A Randomised Trial

Background: Discrete-choice experiments (DCEs) are valuable in establishing health preferences. However, their repetitive nature may cause dropouts. Aim: Does an encouraging ‘giddy-up’ message improve completion rates, data quality and respondent experience? Design: Two online DC...