Allen Ding Tian

On matters of love: exploring consumer reactions to algorithmic vs. human dating recommendation agents

Purpose Drawing on agency theory and implicit theory, this research examines how algorithmic versus matchmaker-provided dating recommendation service influence consumers' consideration of using the recommendation service. Design/methodology/approach This research conducted one pi...

Can AI replace the stars? The effectiveness of celebrity avatars in emotional connections

Purpose This research aims to investigate how consumers respond to celebrity avatars compared to human celebrities in relational communication contexts. It examines whether parasocial bonds formed with real celebrities transfer to their AI-powered avatar representations. Specific...